I recently got a press release from Upper Deck touting their latest Insert card which provides collectors with exactly what they've been searching for ever since the Paleolithic Era: cards with dinosaur teeth and bones embedded in them. Finally, a product I can sink my teeth into. Sorry, about that one, it was just too easy.

The 2008-09 version of Champs Hockey will be the lucky product to feature this revolutionary concept. I'm guessing it won't be long before the set rules the hobby in much the same way as the Tyrannosaurus Rex ruled the Earth back in the Cretaceous Period. Really? Dinosaur teeth? Is this some type of proactive April Fool's Day joke or does the cardmaker actually believe this is going to generate a buzz?

(Here's an excerpt from the press release minus the attribution identifying who said it because I'm assuming the person is still embarrassed after having to stand behind such a ridiculous statement in the first place.) 

“The 2008-09 Champ’s Hockey product is a perfect vessel to deliver something truly unique like this to the hobby. When we saw these pieces coming in, everybody was in awe. The inclusion of these cards in this hockey release helps bring the Ice Age to the ice.”

Ice Age to the ice, get it? Now that line might just be the only good thing to come out of this whole "innovation."

To be fair, I realize it's getting tougher and tougher to come up with new and creative ways to tempt the collecting public but this ain't one of them. We've already had hair, teeth and bones to go along with gloves, jerseys, bats, balls and shoes inserted into cards. What's next: game-used underwear swatches? I'll pass on those, too.