As I look at the calendar and see the month of November approaching, I expect to see more deals like Topps signing with the UFC. Why, you ask? Well, the presidential race is coming to end (goodbye Presidential Predictor inserts, et. al). We'll also be waiting another two years until another Olympics comes rolling around (and it's winter Olympics – not nearly the viewing spectacular such as swimming or gymnastics in the Summer Olympics).

I don't see a new insert coming out on world leaders or "celebrities" making the news, but that probably isn't too far behind. In my former life working in the toy industry, a company would capitalize on every news story by producing an action figure surrounding that event. For instance, they made a small diorama scene of Michael Jackson holding a baby over a railing. I didn't say it was politically correct, but it did get them in the mainstream media, which is part of every companies' success.

So for future insert sets, they will have to be something that is well known (in the news, on the radio, etc.) and can be easily deciphered by the average person. Maybe they'll have the Bonds' trial, or perhaps an O.J. Simpson "By the Blunder" set.

I'm not exactly sure what will come along in the months ahead, but card companies will have to come up with something clever to get into the mainstream media blitz – and hopefully it's not for something negative.