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# Friday, February 20, 2009
Sports Museum of America Closes
Posted by Tuff Stuff

The Sports Museum of America, located in the heart of New York City last just nine months. Today it closed its doors, looking for a new buyer.

The Sports Museum of America billed itself as the “the nation’s first and only all-sports experience” and became home to the Heisman Trophy. It opened last May. Philip Schwalb, the museum’s founder and CEO, had secured $93 million in financing for the project. The museum had items on hand from several amateur and professional halls of fame, other museums from basketball, football, hockey, NASCAR, the Negro Leagues, USA Track & Field, the Women’s Sports Foundation and others. In addtion, rare pieces of memorabilia were on loan from some of the leading collectors in the hobby.

According to news reports, the museum had a lot of Wall Street backers, and well, we all know how well that is working out these days. The museum dropped admission prices recently in hopes that it would draw more people in, but interest just wasn't there to make the museum work.

Perhaps when it comes to trying to feature so many different areas, you're actually keeping people away. The thought is if you're covering so much, then the areas I'm interested in, say Track & Field, will be only a small portion of the who museum.

Museums as a whole have a tough time making a go of it. To attract big audiences, they need big-time exposure exhibits, which cost money to procure, set up and display. If the people don't come (and with all of today's distractions, less are coming) then the museums suffer. Trying to then make a huge museum work in the current climate, and it's an even harder task.

We'll see how the big museum in Los Angeles fares, the Sports Museum of Los Angeles. The museum says on its website that it will be closed until this summer, after opening last fall. Perhaps that's a better move than trying to make it work in lean times.

Either way, it's unfortunate for the hobby and it might say something for the overall appeal of collectibles to the masses.    



Friday, February 20, 2009 9:39:31 PM (GMT Standard Time, UTC+00:00)  #  Comments [0]
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