Upper Deck will launch its latest TV advertising campaign the week of Sept. 24. The commercials, which will see the most airtime on Cartoon Network, promote the company's 2007 football products and a season-long Ultimate Score online game that kids can play by entering codes found on the back of cards. Upper Deck has spent a lot of money in the past 18 months to promote trading cards on television, and its online game (used in other sports, as well) has been a big hit with kids. It's great to see trading cards getting this kind of national promotion.