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 Friday, August 24, 2007
Cheaters or Savvy Collectors?
Posted by tuff
I was at a Target department store recently and saw a guy (looked like he was in his late teens or early 20s) feeling up packs of trading cards. It was obvious what he was doing -- he was feeling the edges of every pack with the hope of detecting the thicker memorabilia cards.
I watched this guy do this for a few minutes, then went up to him and said, "You know, pack searching isn't cool." His reply to me was "Why not?"
By searching the packs, I said, he was taking the chance to find a memorabilia card away from everyone else who bought packs from that box. His reply: "It's not my problem if they don't know what to look for."
I spoke to one of the managers, and they understood what I was telling them. But, as long as the person wasn't damaging the other packs or stealing anything, there wasn't anything they could do about it.
So my question to you is: Do you believe pack searchers are truly doing something wrong, or are they just savvy collectors?
Friday, August 24, 2007 8:37:48 PM (GMT Daylight Time, UTC+01:00)
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 Thursday, August 23, 2007
UD Reaction: Most Shop Owners Are Relieved
Posted by tuff
Among the people who were happiest to hear of Upper Deck’s plan not to purchase Topps are the folks who own card stores. While most card stores generate plenty of revenues from Upper Deck products, they also generate plenty from Topps products, as well. For the most part, retailers believe the marketplace is better off with two very strong competitors. Here’s a sampling of the reaction I received: • Ken Hoffman, Card Stadium, Harrisburg, Pa.: “Everybody’s happy that it’s not going to go through. Everybody wants competition. I don’t think anybody is interested in just one company controlling the marketplace. But I don’t think it was a concern to most of our customers.” • Jeff DeGraw, Matt’s Sportscards, Joliet, Ill.: “I didn’t want to see (the takeover) happen. Right now, in my opinion, the hobby is as strong as it has been because of what both companies have been doing. Now they can focus on their own products and stop worrying about what the other is doing.” • Rob Veres, Burbank Sportscards, Burbank, Calif.: “Having two competitors is much better than having one. I think the reaction (to a takeover) would have been minimal at the collector level, because people would have just collected the cards that were available.” • Rob Vandorick, All-Star Baseball Cards, Las Vegas: “Anytime there’s some waves going around in our industry, there are going to be some concerns over how things will end up. I had customers who were worried about the future of some of the popular Topps brands. There had been some trepidation.” • T.J. Schwartz, Tuff Stuff columnist and owner of Porky’s Baseball Cards in Woodland Hills, Calif.: “As a 20-year store owner, I must say that it is good news. To us store owners, having that cardboard competition is everything and I'm sure collectors like it that way, too. Now hopefully, the Eisner deal will go through and bring some fresh, competitive capital to the hobby. It's good to know that they'll both be keeping each other on their toes." • Mike Fruitman, Mike’s Stadium Sportscards, Aurora, Col.: “I'm very happy. Should it have happened, I would have been concerned about the potential reduction of the Topps brand name. Over the past two years, Topps has repositioned itself as a serious player in the high-end product category. Their recent releases have been complete sellouts and I wouldn't want that to change anytime soon. Now it's up to see if the Eisner group can move ahead and acquire Topps. Since hearing that he might get on the scene, both myself and my customers have been excited to see what his company might do both in terms of content and with the overall direction of Topps.”
Thursday, August 23, 2007 5:20:28 PM (GMT Daylight Time, UTC+01:00)
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 Wednesday, August 22, 2007
Upper Deck Won't Buy Topps
Posted by tuff
Upper Deck has dropped its offer to buy Topps, saying Topps was doing everything it could to stonewall its efforts to complete an acquisition. Topps accused Upper Deck of not being sincere about its intentions to buy the company with a "disingenuous" stock tender offer. This has been the most fascinating hobby related story I’ve covered in my 18 years working in this industry for a variety of reasons. First, this was a very public battle. It had to be, because Topps is a publicly traded company. Anything that could have influenced shareholders reaction to Upper Deck’s stock offer had to be made available to them. Even though Upper Deck is a private company, it had to make a certain amount of its dealings in this case public as well. So most of what took place had to be issued via press releases or filings with the Securities and Exchange Commission. Rarely have negotiations of any kind between card companies been this public. Another interesting, and somewhat scary, part of this story is that the best interests of the hobby have nothing to do with its final outcome. The sale of a public company like Topps is determined solely by a vote of its shareholders. Shareholders decide on the merits of any offer based solely on its price per share, not how will affect the card market. Again, that’s the nature of publicly traded companies. This has also been an interesting story because there have been so many twists and turns. In March, Topps announced it reached a deal with a group of investors lead by Michael Eisner, the former CEO of Walt Disney. He’s a pretty big name in the business world, and his interest in a trading card market that has been shrinking in recent years made headlines. Then you had the competing offer from Upper Deck, which seemed to come out of nowhere. There were questions as to why UD would want to spend $420 million on Topps? Was it a legitimate offer, or just the chance to peek into the books of its largest competitor? Added into the drama is the fact there has been a hedge fund group called Crescendo Partners that, for the better part of two years, has been trying to overthrow the management at Topps. They wanted to force a sale of the company, but the price Topps agreed to with Eisner’s firms is far too low, in their opinion. They’ve been hopping mad about this deal since day one, and they weren’t enthralled with Upper Deck’s offer, either. They’re still hoping to get Eisner’s deal voted down by shareholders, elect their own representatives to the Topps board, and eventually sell the company for a higher price. The latter scenario could still happen. Again, it’s a little concerning to think of people who know very little about sports trading cards coming in to run a company with as much hobby tradition and following as Topps, knowing their primary goal is to sell it to somebody else in a few years. Granted, Eisner’s company could also come in and sell Topps to someone else a few years down the road. But at least that hasn’t been the expressed intent of this potential ownership group. And I’m sure Topps wouldn’t have sold the company to someone who would have stated that objective up front. After all, Topps’ current chairman, Arthur Shorin, is the son of one of the three Shorin brothers who founded the company more than 70 years ago. There’s still some drama to unfold in the Topps sage, with the next big chapter in this story to be written when shareholders cast their votes next Thursday.
Wednesday, August 22, 2007 11:15:46 PM (GMT Daylight Time, UTC+01:00)
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 Tuesday, August 21, 2007
Selling Your Cards Won't Guarantee Riches
Posted by tuff
NOTE: This is from my column that appeared in the Aug. 17 issue of SPORTS COLLECTORS DIGEST. Reader Brett Craig saw this and thought it might be of interest to some of our readers.
Just about anyone who collects sports cards is aware to some degree of the so-called “book value” of their items, even collectors who say they collect purely for the fun of the hobby. If you enjoy the emotional connection that you have with your card collection, never start to wonder what your cards might be worth. The moment you look at your collection as a revenue source, they lose their sentimental appeal and become a commodity. Worse yet, they’re a commodity that has no intrinsic value, meaning selling them can be a bigger challenge than most people realize. The reality is that the bulk of most people’s card collections are made up of iems that aren’t necessarily extremely valuable or rare. That realization comes to some people when they decide to try to sell off some or all of their collections. Most “novice” collectors believe that when it’s time to sell their cards, they simply have to bring in their boxload(s) of items to the nearest card show or dealer and cash them in. I can’t tell you the number of dealers who tell me they get calls on a regular basis from someone who had a collection of cards “from several years back” and wants the dealer to buy it from them. The dealer eventually learns that what the person has is a box full of unorganized cards from the late 1980s and early 1990s that aren’t valuable or scarce. They decline the customer’s offer, or offer them a bulk rate such as 25 cents per pound. Needless to say, some customers are left feeling a bit deflated. But how many 1990 Fleer Baseball sets or Jose Canseco rookies did they really think the dealer needed? Dealers will certainly buy things they think they can resell, but they will only pay a portion of what they think they can sell it for. And if they can’t resell it, why should they be under any obligation to buy it? Collectors now have the option of liquidating cards on their own via eBay or other online avenues. Again, what some soon realize is that some cards will only generate a fraction of what they had hoped they would. In fact, some people who try to sell bulk lots of cards will find out the cost of shipping those cards is sometimes more than what the cards will sell for. So is card collecting nothing more than a scam, with trumped-up book values designed to lure customers into making a purchase? Of course not. Card collecting is a hobby, and hobbies are meant to provide entertainment. There are examples of cards that sell for a lot of money. There are examples of cards that are worth less today than a few years ago. That’s the case in any collectibles hobby. If you’re going to get involved in the collectibles market purely to “buy low, sell high” you’ve got to do your homework and know which items will bring top dollar. It can be done, but be prepared: When a hobby turns into a business, it isn’t always as much fun as it used to be.
Tuesday, August 21, 2007 3:28:42 PM (GMT Daylight Time, UTC+01:00)
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 Monday, August 13, 2007
I must be hip if I have a blog
Posted by tuff
Welcome to the world premiere of my blog (in card collecting terms, I guess this would be my rookie blog). Since I’m new to this blogging thing, I can’t promise what, exactly, you’ll find in here on a regular basis. But my goal is to use this to bring you some insight on interesting things going on in the sports collectibles market. I’ll do my best to make it worth your while to check out this blog on a regular basis. And, as always, it’s a good place for you to share your feedback.
Monday, August 13, 2007 8:19:13 PM (GMT Daylight Time, UTC+01:00)
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Upper Deck buying Topps?
Posted by tuff
Let’s start with what has the potential to be the biggest story in the card collecting hobby in at least 25 years. Upper Deck is involved in a hostile takeover attempt of Topps. Here’s a quick recap of what’s happened so far (warning: the following contains official Wall Street-type talk that people with no interest in the business world can find either overwhelming or quite boring). Back in March, Topps announced it had agreed to sell the company to a pair of private equity firms headed up by Michael Eisner. The sale price was $386 million, or $9.75 per share of Topps stock. Even though the deal was approved by Topps’ board of directors, it has to be approved by the majority of its shareholders. A vote was originally scheduled for June, but has since been rescheduled for Aug. 30. In May, Upper Deck put a competing offer on the table for Topps valued at $10.75 per share. Topps didn’t believe the Upper Deck offer was better for its shareholders than the $9.75-per-share offer for a variety of reasons, so Upper Deck took the offer straight to the shareholders. They launched a tender offer in which they would pay shareholders $10.75 for every share they turned over to Upper Deck. This is why it’s known as a “hostile takeover,” because they did so despite the objection of the Topps board. Topps had said that one of the problems with Upper Deck’s offer was the potential it could be shot down by the government for antitrust concerns, but earlier this month the government issued no objections to the deal. Topps then issued a statement suggesting Upper Deck had told them they might not have financial backing to pull off the acquisition. Upper Deck responded with a press release of its own, accusing Topps of trying to deceive shareholders into voting for an inferior offer. Here’s where things stand as of this writing. Upper Deck’s offer to buy shares at $10.75 expires on Aug. 29. The company says that as of Aug. 10, it had acquired about 30 percent of the outstanding shares. On Aug. 30, Topps’ shareholders will vote on the deal from Eisner’s group. If they approve that deal, Upper Deck loses out. If the Eisner deal is rejected, Upper Deck will have the only offer for shareholders to consider. If Upper Deck buys Topps, it has said it will merge the two companies, meaning that Topps cards would be produced by Upper Deck. But how many Topps products the company would be allowed to produce will be decided by the licensing bodies (i.e., Major League Baseball, the NFL, etc.). Needless to say, this is a story that could have a significant impact on the future of the card market. We’ll continue to post the latest developments on the website.
Monday, August 13, 2007 8:15:45 PM (GMT Daylight Time, UTC+01:00)
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